Our experienced PPC consultants help you make best use of PPC programs to optimize your search engine visibility and gain high quality score with minimum investment.
First, we do a detailed analysis and research on the keywords, search trends and competitor studies related to your business. Our research results stem from linguistic-technical understanding of your target user behaviour and search algorithms. Then, we modify and optimize your web page content with the right combination of keywords to increase your Click-Through-Rate (CTR). We periodically measure our campaigns and refine them for better results.
Our SEM Skill Set
- Identifying Geo targeted location & placement / position of Ads (Global, National or Local)
- Identification and development of website landing pages
- PPC Keywords Analysis – Picking up right keywords
- Adjusting Bids (Based on the criteria Cost Per Conversion (CPC), Conversion Rate, Average Position, Bounce Rate)
- Conversion Optimizer implementation and tracking (Includes Test Campaign implementation)
- Reviewing & Pausing Ads
- Creating new Ads (Based on Geo Location)
- Negative Keywords Analysis
- Pausing of Ads Under-Performing Keywords
- Running Ad Performance Reports
- Monitoring Conversion Rates
- Ad Maintenance
- Assistance with the setup of Google Analytics to track Paid Traffic