In a virtual world, there is always an element of doubt when sending or receiving sensitive information. A large percentage of internet users leave websites when asked to provide any information about themselves, simply because the website was not a secure website. There is no better way of building users’ trust than by enabling SSL on your website and getting an SSL Certificate for your website.

How Google’s Recent Changes Affect You

Latest Google Chrome updates now shows visitors a ‘Not Secure’ message in the URL if your website is not https (i.e. no SSL certificate). If it isn’t secure, visitors are more likely to refrain from entering information, making purchases or even signing up for your email list.

Google will also rank websites without an SSL certificate lower on the search results page (SERP), affecting your SEO efforts, traffic and revenue at the same time.